Our People

A new wave of accountants.

Founded by an entrepreneur, and designed for entrepreneurs, TAG goes beyond technical expertise. We act as a strategic partner to help business owners execute their objectives and achieve their goals.

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  • Ryan Herbert portrait

    Ryan Herbert

    Founder and CEO

    Entrepreneur, CPA, & Musician

    Ryan founded Tenth Avenue Group (“TAG”) in 2021 with the goal of providing remote and outsourced accounting and CFO services to entrepreneurs and their growing companies.

    Prior to TAG, Ryan was a partner and the Chief Operating Officer of Thorofare Capital, a real estate investment firm he helped start with a friend in 2010. In 2019, he was nominated for the LA Business Journal’s Rising Star CFO Award.

    Having started multiple businesses, Ryan can directly relate to his clients. He combines accounting expertise with outstanding client service to deliver results.

    Ryan was born and raised in Los Angeles and is a proud Loyola Cub and USC Trojan. He lives in Pacific Palisades with his wife and two children.

    View Q&A with Ryan

  • Lisa Sergi

    Lisa Sergi

    Business Advisor

    Complex Transactions & Operations

    Lisa Sergi provides tax and business advice relating to complex business transactions and business operations, including partnership formation and restructuring, mergers and acquisitions, real estate transactions, REIT formation, and the RTO and IPO process. She has more than 30 years of experience in business and tax consulting.

    In her most recent role, she served as General Counsel and acting CEO of PAX Labs, where she advised the company on a potential go public transaction and on general tax, business, and regulatory issues. Prior to PAX LD served as General Counsel and a Board Member of MedMen, where she led the legal team, helped take the company public on the Canadian Stock Exchange in 2018, and negotiated M&A agreements. Prior to MedMen, Ms. Trager was a partner at global consulting firms Deloitte and Rothstein Kass, and practiced law at O’Melveny & Myers, an international law firm. She is a legal expert in the investment management field and holds a Juris Doctorate from UCLA School of Law.

  • Geoffrey Garces

    Geoffrey Garces

    IT Professional

    Corporate IT Solutions

    Geoffrey Garces is an experienced IT professional who has managed corporate IT infrastructures for almost a decade. Geoff strives to provide solutions that help people and businesses unlock their full potential. He is committed to delivering excellent results by implementing best-in-class practices, user-friendly processes, and most importantly, creating a safe and secure environment.

Who We Help

Professional Services

Reclaim your time by outsourcing your accounting and HR.

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Entertainers & Content Creators

Focus on your craft, we'll handle the numbers.

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Online Retailers

Take control of your e-commerce finances.

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