Our People

A new wave of accountants.

Founded by an entrepreneur, and designed for entrepreneurs, TAG goes beyond technical expertise. We act as a strategic partner to help business owners execute their objectives and achieve their goals.

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Team

  • Ryan Herbert portrait

    Ryan Herbert

    Founder and CEO

    Entrepreneur, CPA, & Musician

    Ryan founded Tenth Avenue Group (“TAG”) in 2021 with the goal of providing remote and outsourced accounting and CFO services to entrepreneurs and their growing companies.

    Prior to TAG, Ryan was a partner and the Chief Operating Officer of Thorofare Capital, a real estate investment firm he helped start with a friend in 2010. In 2019, he was nominated for the LA Business Journal’s Rising Star CFO Award.

    Having started multiple businesses, Ryan can directly relate to his clients. He combines accounting expertise with outstanding client service to deliver results.

    Ryan was born and raised in Los Angeles and is a proud Loyola Cub and USC Trojan. He lives in Pacific Palisades with his wife and two children.

    View Q&A with Ryan

  • Portrait of Joshua Cohen

    Joshua Cohen, CPA

    Tax Advisor

    Tax Advisory & Compliance

    Joshua has been a practicing accountant for over 17 years. Joshua has expertise working with many types of clients with a focus in the areas of entertainment, real estate, multi-generational families, stock planning, and professional services firms.

    Joshua loves being an accountant by helping his clients, supporting them through major life and business transitions, and with normal day to day planning.

    Joshua is based in Culver City. He is actively involved in his local and national community. Joshua is part of a multiple non profit boards which includes his son’s PTA as a board member, the Treasurer of Maternal Mental Health Now, and board member of Matan. Joshua is the proud parent of two children and spouse to his wife Jaclyn.

    Joshua is an avid reader, enjoys baking challah, a proud rebbitzman, and when he has the time plays golf. 

  • Geoffrey Garces

    Geoffrey Garces

    IT Professional

    Corporate IT Solutions

    Geoffrey Garces is an experienced IT professional who has managed corporate IT infrastructures for almost a decade. Geoff strives to provide solutions that help people and businesses unlock their full potential. He is committed to delivering excellent results by implementing best-in-class practices, user-friendly processes, and most importantly, creating a safe and secure environment.

  • Portrait of Luke Swenson

    Luke Swenson

    Marketing

    Brand Building

    Luke Swenson is a skilled graphic designer and digital marketer with a passion for storytelling. He excels at crafting compelling brand narratives and effectively communicating the valuable exchange between businesses and their customers. Luke is dedicated to helping companies connect with their audience through creative and strategic digital initiatives.

    Luke resides in Austin, TX, with his wife and dog.

Who We Help

Professional Services

Reclaim your time by outsourcing your accounting and HR.

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Entertainers & Content Creators

Focus on your craft, we'll handle the numbers.

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Online Retailers

Take control of your e-commerce finances.

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